Skip to main content
intentionalselling.com

  • Decades of expertise 
    ​across multiple 
    ​industries

Brian Maas, Founder Intentional Selling

About Brian Maas

We believe that sustainable sales growth begins with hiring the right people and understanding a team's strengths before expanding. 


Too often, hiring decisions are based on gut instinct or how well a candidate interviews. We challenge that status quo with a proven, data-driven process that uncovers hidden sales potential and ensures the right fit for your unique selling environment.


With hands-on leadership experience as a VP and Director of Sales across multiple industries, I bring practical solutions to improve sales operations, increase productivity, and implement scalable growth strategies. We partner with clients who are serious about reaching the next level and value outside expertise. 


You’ll find my style is direct and matter-of-fact—I’ll tell it like it is, backed by data and actionable insights. My goal is to leave you feeling confident, supported, and prepared to get the sales organization to the next level.


Let's have an open honest conversation about your situation to see how we can help.

Learn About Our Path to Success

Key Results: Overview of Impact

Sales Target Gap Closure

Measurable Impact

Faced with a $1.5M shortfall of an annual $21M quota, I developed a targeted prospecting strategy for a team of 10 sales reps. We focused on generating net new contacts within existing territory accounts, setting clear individual goals and implementing time-blocking to drive the necessary activity.

Through a combination of referrals, email engagement, and phone follow-ups, 8 out of 10 reps met or exceeded their targets. This effort resulted in a 20% year-over-year increase in new quoting contacts, ultimately enabling the team to hit the annual revenue target.

Aligned with Marketing on Lead Process Improvement

Collaboration for Success

Partnered with marketing to bridge the gap in lead conversion by sales, establishing clear definitions and criteria for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). I developed a qualification process that enabled the sales team to effectively assess and convert marketing leads based on specific criteria.



This process allowed us to track and measure lead progression from the top of the funnel through each stage of the sales process to order. By creating a clear path from MQL to order, we improved sales forecasting and set more accurate expectations.

Fractional Sales Leadership

Immediate Expert Guidance to Lead Teams

I led a team of 5 account executives on a part-time (fractional) basis after the President determined he was not being effective in leading the team. I conducted weekly individual and team meetings to set clear sales objectives and track performance.


By implementing a structured sales process, the team was able to effectively manage pipeline opportunities and accurately forecast revenue. I provided regular updates to the President and COO, ensuring transparency and confidence in the team's progress toward growth targets.

Sales Team Revenue Growth

Sales Team Expansion for Growth

Achieved a 20% compound annual growth rate over four years, increasing sales to $4.6M by selling training and consulting solutions to Fortune 1000 companies. I collaborated to define an ideal client profile, developed value-driven messaging, and implemented a consultative selling approach.


During this period, I expanded the sales team from 3 to 6 account executives, setting clear sales objectives that enabled the team to consistently meet annual targets.

Let's Get Started!


t