Brian Maas Brings Decades of expertise 
​across multiple 
​industries

I help B2B Presidents, founders, and CEOs make better sales decisions by improving their sales hiring, sales structure, and sales accountability.

 

Most companies call me because of a bad sales hire.

 

What we usually discover is that the hiring mistake was simply a symptom of a larger issue.

 

Before a company can consistently hire great salespeople, they need clarity around who they serve, how they sell, what success looks like, and how they will create accountability for results.

 

That's why I guide clients through a simple three-phase journey:

   1. Design the Sales Foundation

   2. Hire the Right People

   3. Scale with Accountability

 

The outcome is a sales organization built on the right foundation, the right people, and the accountability needed for predictable growth.

 

Why leaders choose to work with me

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Unlike many sales consultants who focus primarily on training or activity, I help leaders in the manufacturing and business services industries diagnose the underlying issues that prevent sales teams from performing consistently.

 

My approach combines:

 

•  A proven, objective sales hiring process backed by data-driven assessments

• Experience leading sales teams as a VP and Director of Sales across multiple industries

• Sales operations expertise to improve efficiency, consistency, and scalability

•  Practical systems that help companies move beyond founder-dependent selling

• Real-world experience as both a business owner and sales leader

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My style is direct, practical, and focused on outcomes. I'll challenge assumptions, ask tough questions, and help you make confident decisions that support long-term growth.

 

If you're building, rebuilding, or scaling a sales team and want confidence in the decisions you're making, let's talk.