ABOUT US
Brian Maas Brings Decades of expertiseÂ
​across multipleÂ
​industries
I help B2B Presidents, founders, and CEOs make better sales decisions by improving their sales hiring, sales structure, and sales accountability.
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Most companies call me because of a bad sales hire.
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What we usually discover is that the hiring mistake was simply a symptom of a larger issue.
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Before a company can consistently hire great salespeople, they need clarity around who they serve, how they sell, what success looks like, and how they will create accountability for results.
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That's why I guide clients through a simple three-phase journey:
  1. Build the Sales Foundation
  2. Hire the Right People
  3. Scale with Accountability
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The outcome is a sales organization built on the right foundation, the right people, and the accountability needed for predictable growth.
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Why leaders choose to work with me
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Unlike many sales consultants who focus primarily on training or activity, I help leaders in the manufacturing and business services industries diagnose the underlying issues that prevent sales teams from performing consistently.
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My approach combines:
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 A proven, objective sales hiring process backed by data-driven assessments
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Experience leading sales teams as a VP and Director of Sales across multiple industries
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Sales operations expertise to improve efficiency, consistency, and scalability
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 Practical systems that help companies move beyond founder-dependent selling
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Real-world experience as both a business owner and sales leader
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My style is direct, practical, and focused on outcomes. I'll challenge assumptions, ask tough questions, and help you make confident decisions that support long-term growth.
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If you're building, rebuilding, or scaling a sales team and want confidence in the decisions you're making, let's talk.
Key Results: Overview of Impact
Measurable Impact
Faced with a $1.5M shortfall of an annual $21M quota, I developed a targeted prospecting strategy for a team of 10 sales reps. We focused on generating net new contacts within existing territory accounts, setting clear individual goals and implementing time-blocking to drive the necessary activity.
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Through a combination of referrals, email engagement, and phone follow-ups, 8 out of 10 reps met or exceeded their targets. This effort resulted in a 20% year-over-year increase in new quoting contacts, ultimately enabling the team to hit the annual revenue target.
Collaboration for Success
Partnered with marketing to bridge the gap in lead conversion by sales, establishing clear definitions and criteria for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). I developed a qualification process that enabled the sales team to effectively assess and convert marketing leads based on specific criteria.
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This process allowed us to track and measure lead progression from the top of the funnel through each stage of the sales process to order. By creating a clear path from MQL to order, we improved sales forecasting and set more accurate expectations.
Immediate Expert Guidance to Lead Teams
I led a team of 5 account executives on a part-time (fractional) basis after the President determined he was not being effective in leading the team. I conducted weekly individual and team meetings to set clear sales objectives and track performance.
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By implementing a structured sales process, the team was able to effectively manage pipeline opportunities and accurately forecast revenue. I provided regular updates to the President and COO, ensuring transparency and confidence in the team's progress toward growth targets.
Achieved a 20% compound annual growth rate over four years, increasing sales to $4.6M by selling training and consulting solutions to Fortune 1000 companies. I collaborated to define an ideal client profile, developed value-driven messaging, and implemented a consultative selling approach.
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During this period, I expanded the sales team from 3 to 6 account executives, setting clear sales objectives that enabled the team to consistently meet annual targets.
Sales Team Expansion for Growth